6 Tips for Developing Your Personal Brand on Social Media

by Yetunde Oshinkale

WES Ambassador Yetunde Oshinkale is a doctorate student in educational psychology in the U.S. In this blog post, she shares six social media strategies that will help you build your network and develop your own personal brand.

You can improve how you represent yourself—your “brand”—on social media. Your online presence can be consistently professional across platforms such as LinkedIn, Twitter, and Facebook.

Make the most of your social media profiles by including these six elements:

1. A compelling and attractive photo
2. A clear brand definition
3. A compelling story about your professional expertise
4. A clear focus on professional and business connections
5. An outstanding portfolio
6. Your memberships in relevant professional organizations

How to Use Social Media Sites to Their Fullest

Social networking sites also offer online meeting places where professionals can connect with current and former colleagues. These sites offer professionals the potential to increase the number of their business connections and deepen the connections they already have. The sites can also foster the discussion of business ideas and enable users to search for jobs and recruit new hires.

Social media strategies have the potential to promote interaction, engagement, and network expansion. Overall, they will increase your professional opportunities.

Top-performing professionals join LinkedIn, Facebook, and other social networking sites to engage with their peers and exchange ideas. As a result, these platforms become a vehicle through which professionals elevate their profiles. The control you exert over your presence and image on social media, along with the professionalism with which you respond to opportunities online, can impact your brand.

Use the following social strategies to promote your expertise:

• An attractive profile photo: Upload a professional, attractive photograph of yourself in which you are smiling. Crop the picture perfectly.
• A clear brand definition: Describe your areas of expertise. Demonstrate your vision, mission, and core values. Write an attention-grabbing headline such as: “Motivated, experienced, client-focused sales manager with over 23 years driving sales.”
• A compelling story about your professional expertise: Highlight your achievements—how you have distinguished yourself from your peers, and how you have contributed to higher productivity and profit at your company. Share your career objectives. The more you share about yourself, your credentials, and your core values, the more your profile will make an impression.
• A clear focus on professional or business connections: Be strategic about increasing the number of your first-degree connections—the people you know directly. The more first-degree connections you have, the more second- and third-degree connections you will have. The idea is not to amass a huge number of connections but to connect with the people who are in your field. The LinkedIn search algorithm will be able to find a place you at the top of the search results most appropriate for you. Follow a few LinkedIn influencers to keep abreast of news and insights from leaders in fields you care about.
• An outstanding portfolio: With the LinkedIn professional portfolio feature, applicants can show prospective employers much more about their capabilities than résumés ever could. You can show samples of your work and presentations via images and video you embed in your LinkedIn profile.
• Professional memberships: Including your memberships in professional organizations on your LinkedIn or Facebook page presents a great opportunity to optimize keywords in your profile. A professional university administrator, for example, could include membership in the American Association of University Administrators.

In Summary

Creating a professional online brand presence will help you stand out when competing for jobs. It will also allow you to demonstrate your goals, skills, and any other outstanding qualities. For example, those might include being a strong leader, team player, communicator, writer, or listener. By making the most of your online presence, you are sure to set yourself up for success in the professional realm where you hope to excel.

Source: WES

19 Scholarships for MS in Canada [2020]

Are you looking for scholarships in Canada?

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We’ve curated top 19 scholarships in Canada that you must apply, provided you meet their criteria.

We’ve covered everything that you need to know to successfully submit your scholarship applications.

For more information check the link below:

https://admissiontable.com/19-scholarships-in-canada-for-international-students/

Identifying Transferable Skills to Build Your Career

by Joanna Samuels

Welcome to Canada! One of the first things you can do to make your résumé and job application stronger is to identify your transferable skills. Let’s define the term “transferable skills” before we identify your specific skill set. Doing so will allow us to showcase your skills in your résumé and job interviews more effectively.

Step 1: Understand the Meaning of Transferable Skills

Transferable skills can be used in many different occupations and work environments. They could be natural talents that are refined through work or hobbies or education. Transferable skills provide flexibility to move from one position to another, or from one occupation or industry to another. Math skills, the ability to write engaging and effective reports, customer service skills, etc. are all examples of transferable skills.

Step 2: Make a List of Your Transferable Skills

The following categories are just a few areas in which you can identify transferable skills:

• Communications
  • Can I explain ideas or concepts to others in a clear and understandable way?
  • Am I good at helping people work together to reach a common goal?
  • Do I often find creative concepts to persuade others to follow a specific path through media, special events, or personal involvement?
  • Can I write effective and easily understood e-mails and reports? Do I use language, grammar, and punctuation effectively to make my point?
  • Am I comfortable speaking in public?
  • Can I deliver a message to an audience with the intent of informing and/or entertaining?

• Leadership and management
  • Am I able to negotiate in order to bring about a settlement or agreement among groups with different interests?
  • Am I good at decision making by identifying and choosing the best option from a variety of alternatives?
  • How often do I delegate, and do I delegate effectively?
  • Can I meditate to resolve or settle differences between two or more conflicting parties?
  • Do I like to organize and pull together elements of a project or program into an orderly, functional, structured whole?
  • Have I ever designed strategic planning or policy to carry out a course of action?
• Intellectual/analytical
  • Am I able to solve problems by tracking and identifying the sources of the problem and providing a solution?
  • Do I enjoy collecting, classifying, and processing data?
  • Am I able to conduct research using observation, comprehension of written sources, or interviewing for discovery or application?
  • Do I like to analyze data, ideas, or projects, and identify their importance?
  • Can I create a budget by planning or scheduling expenses and revenues?

Step 3: Analyze the Language in Job Descriptions that Match Your Career Goals

Research job postings in your desired field of work and select the most appropriate words to describe your transferable skills. Target a few well-written postings in your field through websites like Indeed.com, Glassdoor.com, and Linkedin.com.

Look for keywords or phrases and match them to your skills. For example, as a banker, you had to have excellent time management, work well under pressure, and listen attentively when dealing with customers. These are highly desirable transferable skills for any employer.

Step 4: Give Concrete Examples of Your Transferable Skills in Your Résumé, Social Media Profile, and Portfolio

For example Expertise in meeting tight deadlines that helped my company secure US$2 million portfolios of business from a large Fortune 500 company.

Step 5: Don’t Let Your Skills Get Lost in Translation

Once you have prepared your résumé with your transferrable skills, qualifications, and other information required by the job postings, I recommend working with an employment counselor at organizations like JVS Toronto to edit your work. If you are a permanent resident living in Toronto or are living overseas with an immigration visa to Canada, check out our CanPrep program.

I wish you much success in your job search and career growth in Canada.

Joanna

Source: WES

Hola Canada -Episodio 6- Don Fernando Torres en Canada

Bigger population smaller employment gap; immigrants driving population growth in Canada

Statistics Canada data show that immigration is the main driver of population growth and that the employment gap is the smallest it has been in a decade.

By Shelby Thevenot

Most of Canada’s recent population growth has been thanks to immigrants, and as a result, the country is becoming increasingly diverse. There is also evidence that the employment gap between immigrant workers and Canadian-born workers is narrowing.

Statistics Canada says 82 percent of Canada’s population growth between 2018 and 2019 was the result of international migration. Many Canadian provinces are pushing for immigration in an effort to propel population growth.

The natural population growth is expected to continue on a downward trend. Population gains are expected to be driven by international migration.

More immigrants in the workforce, diversity rising in cities

The employment gap between new immigrants and Canadian-born workers is the smallest it has been in a decade. The employment rate gap decreased from 19 percentage points in 2010 to 13 percentage points in 2018.

Recent immigrants are also experiencing faster growth in employment rates than the Canadian-born. Newcomers saw their employment rate increased by 7.7 percentage points from 2010 to 2018, compared to 2.1 percentage points for Canadians.

About half of all immigrants have at least a bachelor’s degree. Over half, 54 percent, of those in Canada between the ages of 25 and 64 with a STEM (science, technology, engineering, mathematics) degree are immigrants.

Visible minority populations are expected to continue on an upward trend, particularly in major cities.

By 2036 up to 40 percent of the population aged 15-64 is expected to belong to a visible minority group. Statistics Canada also predicts that up to 31 percent of the population will have a mother tongue other than English or French, and up to 16 percent will have a non-Christian religion.

Source: CIC news

15 Must-Have Tools for International Students in Canada

by Fazreen Razeek

Canada is a top study abroad destination for international students. The North American country is recognized for its top-notch quality of education. It is home to internationally acclaimed universities, including the University of Toronto, the University of Alberta, and the University of British Columbia.

Although studying abroad is an exciting opportunity, it is also common for students to feel overwhelmed. It can be challenging to simultaneously sort out your student visa documents while finding housing accommodations, selecting your classes, and learning how to pay for your education in Canada.

For this reason, we have prepared a list of must-have tools for international students. The suggestions listed below can help you manage your workload and adjust to your new environment quickly. Then, you will simply have to focus on your studies and the future that awaits you in Canada!

Plus: Bookmark These Tips!

50 Tips for International Students

Studying Tools

When you think about “learning tools,” you might picture something old-fashioned, like a textbook or a calculator. However, a learning tool can also be a free mobile app that reinforces your communication skills, encourages you to study successfully, or helps you find correct answers while you are completing coursework.

If English is not your first language, but you need to complete assignments in English, then these tools might be helpful in communicating your ideas to peers and teachers, as well. You can learn to strengthen your arguments and organize your thoughts. Learn to accommodate your new country’s way of teaching, which might be quite different from what you were used to at home.

These tools help students work through concepts while encouraging them to demonstrate their thinking, decision-making, and planning abilities.

Some learning and studying tools include:

• Skillshare: This app connects you with individual classes that can elevate your skills in just about any subject. In particular, it can help you hone your creative abilities and enhance your presentation skills. Design skills can help you demonstrate your thought process if you feel limited by your English. Each lesson is accompanied by a small assignment that lets you test what you have learned through practical application. Skillshare is an excellent platform for building your talent in areas like animation, photography, graphic design, and more.
• GoConqr: Everyone has a unique learning style—and your grades are certain to improve if you can identify the one that matches you best. GoConqr helps you figure out what works for you by creating your own learning resources such as slides, quizzes, flashcards, notes, and more. Additionally, this app lets you practice working with others and communicating ideas.
• Brilliant: But what happens if your professor’s teaching style does not match your learning style? You might need to discover ways to study the lessons yourself. Brilliant is a tool that helps students learn mathematical and scientific concepts through application rather than memorization. A comprehensive understanding is the first step to expressing your intelligence to others.
• Wolfram|Alpha: Sometimes you simply need to come up with the correct answer, quickly. Using a large database of algorithms and computational intelligence, this tool can help you solve equations in fields ranging from engineering to math.

Productivity Tools

All college students run into trouble with organization and scheduling; sometimes, there is so much going on in the classroom, at work, and in your social life that it is hard to fit everything in. It might be okay if something falls through the cracks in your social life, but you do not want a busy schedule to hurt your GPA. Thankfully, there are plenty of technological solutions to help you avoid that.

When it comes to managing your workload, Asana offers several advantages. This project management tool is perfect for managing your own work, as well as group projects. Plus, this is a tool that many of your future employers might use—giving you an advantage when you enter the workforce. Asana lets you assign tasks to yourself or others, track progress through a set of steps, and meet deadlines (with notifications about when to get started and when something is due).

Another option is Google Drive. This is a widely used co-working tool that is available online and offline. The cool thing about keeping documents and projects live online, though, is that multiple users can access the same project and make changes together. Within Google Drive, you will find many tools you might recognize from offline business platforms like Microsoft Suite (including slides, spreadsheets, and blank documents). Many university programs require students to participate in group presentations, essays, collaborative research, and so on. With Google Drive’s simple sharing options and distinct editing tools, you will have a way to successfully collaborate on group projects and track contributions.

As a bonus, think outside of the box…

Productivity tools can help students to meet their deadlines more effectively. But there are many ways to think about productivity. For example, Google Maps is an important tool for productivity because it can store addresses and help you locate the places you need to be, with efficient directions updated in real-time. But you are probably thinking about something that sends you reminders to do your homework! So first, you should identify the areas where you need the most help.

Writing Tools

Writing tools allow students to record, organize, and file important information. This will come in handy for taking notes during class, and it will also help you turn those notes into impressive essays.

One very popular writing tool is Evernote. This is a useful note-taking tool that helps students record, organize, file, and share lecture notes. Another option is Grammarly, a tool that ensures your writing is polished and there are no grammar or spelling mistakes. This can be a big help for international students! The best part is that you can either use it as a browser extension or add it to Microsoft Word.

Career Tools

When you are in college, you will spend a lot of time thinking about your future career. There are countless websites that connect students with career-related resources and guidance.

But the most prominent of them all is LinkedIn. It is never too early to set-up a LinkedIn account; in fact, you should definitely join this career-search platform before you are actively looking for a job. That will give you time to engage socially with others in your field of interest. You can begin to grow your network.

LinkedIn not only allows you to connect with industry professionals, it also lets you follow specific businesses (for example, if you want to track job openings and important company-wide developments).

This platform also lets you upload your résumé and advertise your specific skills. This tool is widely used by job recruiters, so make sure that you complete your profile thoroughly and honestly. Then, be sure to update your account regularly with any new classes you have taken or the experience you have gained.

Safety Tools

Safety is paramount when you are getting settled in a new country. The good news is that there are tons of apps that promote personal safety and well-being.

Circle of Six is an app that helps students to stay connected with their friends and family by way of GPS. Users get to choose six contacts to include in their “circle”—and these will be the people who can quickly find, call, or text you if needed. Not only can you immediately geo-locate your contacts in the event of an emergency, the app also lets you send an instant call for help with just the touch of a button. Similar location-based student safety apps include React Mobile (which links to a portable “panic button”) and bSafe, an app that includes sirens, check-in timers, and several ways of sending an SOS.

Scholarship Tools

Obviously, one of the most important parts of studying abroad in North America is figuring out how you will pay for everything. That not only includes your travel, but also tuition, textbooks, meal plans, housing, and more! Thankfully, there are many places to look for loans and scholarships that were created with immigrants and international students in mind.

Start by learning what opportunities might be available to with the WES Scholarship Finder. This scholarship tool provides a list of potential funding options based on your prior education and country of origin. You can also broaden your chances by exploring all potential financial aid avenues. For example, you may also want to download the newly published e-guide about Financial Aid at Canadian Colleges and Universities.

There are many reasons that you might have difficulty adapting as an international student in Canada. But thanks to an impressive array of apps, websites, and computer programs, you will have access to all of the essential tools that you could possibly need to succeed.

The 15 must-have tools listed here are just a few recommendations; however, companies are constantly developing new technology that would be useful for college students. With a little experimentation, you will be able to choose the tools that work best for you. Remember, there is something to complement everyone’s unique learning style.

Source: WES.org

Episodio 05- Viviendo en Canada-Entrevista con Monica Perdomo

How to Use Your Credential Evaluation for Employment, Education, and Professional Licensure

by WES Global Talent Bridge

A credential evaluation can help you gain access to educational and employment opportunities in the United States and Canada.

The benefits of a credential evaluation report include:

• Receive recognition for your previous studies.
• Meet requirements for university admissions.
• Transfer earned credits from your school to a new college or university in North America.
• Obtain professional licensing and employment.

These reports help employers, licensing boards, and admissions officers to understand your academic accomplishments. They also verify the authenticity of your credentials.

Most importantly, the value of a credential evaluation remains strong throughout your lifetime. There are many long-term benefits to acquiring a credential evaluation, even after you have successfully immigrated to the U.S. or Canada.

There is not one universal provider of credential evaluations. Some institutions perform their own, but most organizations—and nearly all employers—rely on agencies like WES.

Before you apply for a credential evaluation, learn the specific requirements of your school, licensing board, or employer. Next, ask if there is a particular service provider they prefer.

Because World Education Services is a nonprofit organization that has been trusted throughout North America for over 40 years, many organizations prefer for applicants to use WES.

Continue reading for a list of the specific steps you must take if you would like to have your credentials evaluated for education, employment, or professional licensure.

Education

WES is able to send your credential evaluation directly to an academic institution. This will supplement your application and help you enroll in your chosen program.

Your credential evaluation will give the admissions officer an accurate view of your educational accomplishments. It will help them make an appropriate decision about your candidacy for admission, how many transfer credits they can accept, and whether they should reach out to you for further materials or perform other kinds of additional assessment.

Employment

A credential evaluation can be a good marketing tool for employment. It helps employers understand the equivalency of your education to ensure that you are qualified for the position. For example, some employers may require that a candidate have a bachelor’s degree to be eligible for the position. Through the equivalency statement on your résumé, you can assure the hiring manager that you are qualified for the role. Without that, the employer may have thrown your résumé into the “no” pile very quickly.

Mention that your credentials have been evaluated and authenticated in the education section of your résumé. List all of the credentials that were validated along with their U.S. or Canadian academic equivalencies. You can find the equivalency statement on your evaluation report; it maybe something similar to: “Evaluated by World Education Services (WES), as equivalent to a four-year Canadian bachelor’s degree.”

You can also bring your credential evaluation report to any interviews to provide the employer with proof of your academic accomplishments.

Professional Licensure

Before you begin with an evaluation for the purpose of professional licensure, consult the licensing board. Ask what type of evaluation report they need and if there is a particular provider that they use. Some licensing boards conduct evaluations in-house; others may specify which organization you must go to for an evaluation.

Source: WES

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