Canada best for immigrants, says UNDP

Toronto, Oct 6 (IANS) Canada has been lauded as a role model for the rest of the world for accepting new immigrants.
A new report by the United Nations Development Programme (UNDP) praises Canada for its liberal and fair immigration policies.

Canada accepts more immigrants per capita than any other nation on earth in proportion to its population. With a population of about 34 million, Canada accepts more than 250,000 immigrants each year. They come from more than 150 countries, with India and China topping as the two main sources for immigration.

More than 30,000 Indians enter Canada as new immigrant each year, though it may take them up to six years to get their applications processed in New Delhi.

The UNDP report, which rates Canada as the fourth best country to live in, says immigration has benefited Canada and other wealthy countries as their populations age.

“All Canadians can be proud of what the report says about Canada,” David Morrison, UNDP executive secretary, said here Monday.

He said: “There are one billion people on the move and that number is going to grow as we look to the future. So the report argues that migration is a process to be managed rather than problem to be solved.

“The report really singles out Canada as a model as a receiving country.”

The UNDP official said: “Canada is historically a very open country. It is a country based on immigration to a very great extent. Today, Canada is one of the most open countries to migration in the world and accepts a large number of migrants each year, both on a permanent basis and as temporary workers.

It also accepts a large number, per capita given Canada’s population size, of asylum seekers.”

Citing how many other countries make it difficult for new immigrants to enter, the 217-page report says the cost of moving from Vietnam to Japan is six times the annual income per capita in that country.

“In one in 10 countries, the costs of a passport are about 10 per cent of the money you could expect to make on an annual basis,” the UNDP executive secretary said.

“So just preparing to become a legal migrant can be burdensome, which is why we have so many people migrating through illegal channels,” he added.

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Canada holds on to second place as world’s top country brand

Canada has held on to the number-two spot as the world’s most respected country brand for the second year in row. The ranking comes from the fifth annual Country Brand Index (CBI) by FutureBrand of New York, NY.

“In a challenging year for the global economy, we’re especially pleased with the recognition that Canada’s tourism brand is holding firm in an intensely competitive international tourism marketplace,” said Greg Klassen, CTC senior vice president, Marketing Strategy. “Our travel marketing focuses on enticing travellers with extra-ordinary experiences against a backdrop of vibrant cities and spectacular natural settings. The strategy has market strength and is paying off. We’ve come a long way from an image of moose and mountains.”

After launching the new tourism brand-”Canada. Keep Exploring”-five years ago, Canada leapfrogged from twelfth place in 2006 to sixth place in 2007, and jumped again to achieve the second-ranked spot for the first time in 2008. This year, the United States received a bounce and has earned the coveted spot as the world’s top country brand for the first time, changing places with Australia, which slipped from the premier ranking to number three. Amidst this jostling, Canada’s tourism brand stands strong, resilient and competitive.

Said Klassen, “A country like the United States has a much bigger global footprint than Canada. As we are less well known, our tourism personality, or brand, has to carry more weight to succeed in getting travellers to choose us. This ranking is one way of validating that we’re on the right track.”

In the 28 different categories that the influential CBI uses to determine the Best Country Brand, Canada also ranked among the top five countries in ten of the categories, and ranked first in the categories of: Country You Would Most Like to Live In; Families; Resort and Lodging Options; Political Freedom; Safety.

Other countries making the Top Ten of the global 2009 CBI study include New Zealand, France, and Italy. CBI also identified the United Arab Emirates (UAE), China and Vietnam, respectively, as the top three “rising stars”-those likely to become even more competitive within the next five years.

CBI is a comprehensive study of around 3,000 international business and leisure travellers from nine countries-the United States, the United Kingdom, China, Australia, Japan, Brazil, UAE, Germany and Russia. The CTC has marketing programs in seven of them.

CBI examines how countries are branded and ranked, and identifies emerging global trends in the world’s fastest-growing economic sector-travel and tourism, which accounted for US$944 billion in international tourism receipts in 2008. This year’s index includes rankings and trends, themes in nation building and marketing issues, as well as in-depth analysis of the strengths and weaknesses of the Top 10 country brands.

“This acknowledgement of our competitive edge is particularly satisfying as we head into the 2010 Winter Games,” added Klassen. “While the world is captivated, the CTC is executing a well-thought-out strategy to promote Canada’s tourism brand in its global markets. We’ve crafted the script and produced the movie that will inspire travellers to explore Canada because of the 2010 Winter Games-and long after the Olympic flame is extinguished.”