Sunday, July 17, 2011

CIBC’s Launches Campaign In Different Languages To Reach New Immigrants

CIBC Tower, Windsor, ON CanadaImage via Wikipedia
TORONTO – CIBC has recently launched a new marketing campaign, which includes print, online, in-branch, out-of-home and TV ads, featuring advice, expertise and products that are relevant to the specific needs of newcomers to Canada.
The campaign includes unique elements that reach out to new Canadians with important cultural tips and financial advice, through advertising in Chinese grocery stores, South Asian movie theatres, and malls and community centres in select neighbourhoods.
For the first time ever the campaign will also include dedicated TV spots in Mandarin and Cantonese during Asian programming and in English during South Asian programming in order to demonstrate our commitment to reaching these audiences in a culturally relevant way. The commercials begin airing this week.
In addition to highly competitive products and services, CIBC continues to invest in new and expanded branches in high growth markets. These branches reflect the communities they serve, with many offering banking and advice in multiple languages. CIBC also offers telephone banking in English, French and Chinese languages.
CIBC’s Welcome to Canada website has a wide range of helpful information for new Canadians preparing to move to Canada and to help them get established once they are here.
The campaign will have high visibility in newcomer communities nationwide, with a special focus on the Greater Toronto Area, Vancouver Lower Mainland, Montreal, Calgary and Edmonton.